Welcome to the third annual BrandZ Top 100 Most Powerful Brands Ranking.
We congratulate all companies with brands in this year's BrandZ Ranking. Being one of the world's most valuable brands
demonstrates strong brand and business management.
Companies are beginning to recognize that brands are among their most valuable assets. Brands account for about
one-third of the value of Fortune 500 companies. Companies that own brands in the BrandZ Top 100 have
significantly outperformed the stock market when compared to the S&P 500.
The BrandZ Ranking is the result of Millward Brown Optimor's robust brand valuation methodology. Ours is the first
brand ranking to combine analysis of financial data with primary research findings.